PWM unveils a bold new brand identity as part of its next chapter

Partners Wealth Management (PWM) is proud to announce the launch of a bold new brand identity, marking a significant milestone in our continued growth. This change goes beyond simply updating our logo or colour scheme. It represents a renewed vision and identity that captures both our present and future ambitions: to establish and cement ourselves as the leading independent wealth management firm in the UK.

Exceptional advice has always defined PWM – advice that is clear, personal, and centred on what matters most to each client. Our refreshed brand strengthens that promise. It reflects and reinforces our commitment to transparency, simplicity and genuine partnership, creating a wealth management experience that is modern, agile and built for the future.

While our brand and identity have evolved, the fundamentals remain unchanged. We will always be independent, client-first, and by your side throughout your journey to financial freedom.

Commenting on the new brand identity, Fiona Oliver, Managing Partner at PWM, said: “Our new identity brings to life the clarity, confidence and purpose we bring to every client relationship. It’s a bold step forward and a powerful statement of who we are today – but our commitment remains unchanged: personalised advice delivered with care, conviction and unwavering focus on your goals.”

Dean Proctor, CEO of 7IM and Chairman of PWM, added: “This rebrand is about ambition and delivery. We’re creating a wealth management experience that is modern, scalable, and relentlessly client-focused. Our clients deserve the best of both worlds – personal attention backed by institutional strength – and that’s exactly what PWM now offers.”